Photo: Hero Nutritionals
REMEMBER YOUR SLICE OF LIFE
NEW ADULT GUMMY VITAMIN SOLVES PILL SWALLOWING DILEMMA
By Jennifer Hodges
Forty percent of American adults have difficulty swallowing pills, according to a recent, nationwide survey conducted by Harris Interactive. Hero Nutritionals is coming to the rescue with new Slice of Life gummy vitamins for adults. Now adults who have trouble swallowing pills, and even those who don’t, can get their full spectrum of daily vitamins in a delicious, chewable, unique slice-shaped gummy delivery system.
It is our objective to create innovative delivery systems to meet market needs. We are close to the vitamin consumer, due to our position as maker of Yummi Bears, the nation’s number one selling children’s vitamin, we heard the demand for a high-quality adult product that is tasty, easy to take, without the typical medicinal vitamin smell and helps Americans who have pill swallowing issues.
The Slice of Life family includes a Multivitamin with Lycopene, Vitamin C with Pomegranate, Omega 3, 6 & 9, CoQ10 and Energy with B12. All are gluten free and allergen free. They contain no wheat, yeast, rice, milk or soy and create a powerful alternative for adults with allergies or food ingredient challenges.
“We just returned from the Natural Products Expo West in Anaheim, Calif.,
[in March] and the response to the Slice of Life debut was overwhelming,” says Candice Peck, senior marketing manager for Hero. “We could not refill the sample bowls quickly enough. With the vibrant translucent packaging, people could not get enough samples. My biggest challenge was convincing show attendees that these really are vitamins. No one could believe a vitamin tastes this good.”
Photo: Hero Nutritionals
For many people, multiple pills are a morning ritual and, for even more, pill swallowing is an arduous task. Slice of Life brings salvation to both groups: It is convenient because it’s so portable has no need for preparation, and it is easy to take because it requires no water. It even serves as a tasty treat during the day. All five Slice products are aimed at heart and cardiovascular health with metabolism boosts and antioxidants.
Hero Nutritionals family of nutritional supplements offers a vitamin for every age in the consumer’s household: Children, teens, adults and diabetics. Founded in 1997, Hero revolutionized the children’s vitamin market with Yummi Bears, which continues to be the category leader. Slice of Life is the next generation of breakthrough nutritional supplements created and produced by Hero Nutritionals.
Editor’s Note: Jennifer Hodges is the founder and president of Hero Nutritionals. For more information or to purchase Slice of Life, visit the website heronutritionals.com.
